The factors influencing working Gen Z intentions to purchase green cosmetics products in Malaysia

The rising demand for green and sustainable products has positioned green cosmetics as a growing segment of the Malaysian beauty industry. Despite increasing awareness, purchase intentions toward green cosmetics among working generation Z remain inconsistent and underexplored compared to student pop...

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Bibliographic Details

Main Authors:	Mohd Tan, Athirah, Sevam, Vishu, Mangkau, Ivy Deirdre
Format:	Article
Language:	en
Published:	Research and Scientific Innovation Society 2025
Online Access:	http://eprints.utem.edu.my/id/eprint/29625/2/02840290120261335222990.pdf http://eprints.utem.edu.my/id/eprint/29625/ https://rsisinternational.org/journals/ijriss/view/the-factors-influencing-working-gen-z-intentions-to-purchase-green-cosmetics-products-in-malaysia https://dx.doi.org/10.47772/IJRISS.2025.92800018
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