The factors influencing working Gen Z intentions to purchase green cosmetics products in Malaysia
The rising demand for green and sustainable products has positioned green cosmetics as a growing segment of the Malaysian beauty industry. Despite increasing awareness, purchase intentions toward green cosmetics among working generation Z remain inconsistent and underexplored compared to student pop...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Research and Scientific Innovation Society
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29625/2/02840290120261335222990.pdf http://eprints.utem.edu.my/id/eprint/29625/ https://rsisinternational.org/journals/ijriss/view/the-factors-influencing-working-gen-z-intentions-to-purchase-green-cosmetics-products-in-malaysia https://dx.doi.org/10.47772/IJRISS.2025.92800018 |
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http://eprints.utem.edu.my/id/eprint/29625/2/02840290120261335222990.pdfhttp://eprints.utem.edu.my/id/eprint/29625/
https://rsisinternational.org/journals/ijriss/view/the-factors-influencing-working-gen-z-intentions-to-purchase-green-cosmetics-products-in-malaysia
https://dx.doi.org/10.47772/IJRISS.2025.92800018