Examining the effects of perceived usefulness, perceived ease of use, shopping orientation, and online trust on online purchase intention
Despite the rapid growth of e-commerce, online purchase intention remains inconsistent, as many consumers continue to hesitate due to concerns related to system usefulness, ease of use, trust, and individual shopping preferences. Understanding these factors is crucial for online retailers seeking...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Research and Scientific Innovation Society
2026
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29615/2/02609090220261334213019.pdf http://eprints.utem.edu.my/id/eprint/29615/ https://rsisinternational.org/journals/ijriss/article.php?id=4985 https://doi.org/10.47772/IJRISS.2026.10100183 |
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