Mapping the research landscape of artificial intelligence adoption in marketing : A bibliometric analysis (2019-2025)
The purpose of this study is to systematically map and analyze the scholarly landscape of Artificial Intelligence (AI) adoption in marketing from 2019 to 2025. The study aims to identify key trends, productive authors, and leading countries contributing to this emerging field, thereby providing ins...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Research and Scientific Innovation Society
2025
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| Online Access: | http://eprints.utem.edu.my/id/eprint/29414/2/0265023122025124112753.pdf http://eprints.utem.edu.my/id/eprint/29414/ https://rsisinternational.org/journals/ijriss/view/mapping-the-research-landscape-of-artificial-intelligence-adoption-in-marketing-a-bibliometric-analysis-2019-2025 https://dx.doi.org/10.47772/IJRISS.2025.91100136 |
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http://eprints.utem.edu.my/id/eprint/29414/2/0265023122025124112753.pdfhttp://eprints.utem.edu.my/id/eprint/29414/
https://rsisinternational.org/journals/ijriss/view/mapping-the-research-landscape-of-artificial-intelligence-adoption-in-marketing-a-bibliometric-analysis-2019-2025
https://dx.doi.org/10.47772/IJRISS.2025.91100136