A proposed customer-based brand equity model for the halal food industry
Muslim consumers are working harder to make sure that the brand they purchase is tracked throughout the supply chain. Food businesses must uphold Shariah-compliant practises in harmony with their brand. The purpose of this study is to present a conceptual model of halal food brand equity as a truste...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Inderscience Publishers
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28339/2/01227231220241014541435.pdf http://eprints.utem.edu.my/id/eprint/28339/ https://www.inderscienceonline.com/doi/epdf/10.1504/IJSSOC.2024.142725 |
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