Customer intention towards self-service checkout at Watson
This research focuses on customers intentions to use the self-checkout technology at Watson during the Covid19 endemic using UTAUT2 model. The main objective is to identify the factors that affect the behavioral intention to use the self-checkout technology from a consumer perspective. This study in...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Malque Publishing
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28141/2/02540250820241622231051.pdf http://eprints.utem.edu.my/id/eprint/28141/ https://malque.pub/ojs/index.php/msj/article/view/1399 https://doi.org/10.31893/multiscience.2024129 |
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| Summary: | This research focuses on customers intentions to use the self-checkout technology at Watson during the Covid19 endemic using UTAUT2 model. The main objective is to identify the factors that affect the behavioral intention to use the self-checkout technology from a consumer perspective. This study investigated the influencing factors of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit towards customers' intention to use the self-checkout systems. The data for this study were collected using a questionnaire shared among 200 respondents who are Watson customers were selected by stratified random sampling technique through online. The data were analyzed using IBM- SPSS version 26 to test the hypotheses. The findings indicate that customers intention is significantly and positively influenced by performance expectancy, effort expectancy, facilitating condition, hedonic motivation and habit behaviour. A number of implications for theory and practice are derived based on the findings. |
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