Factors affecting online purchasing behaviour among generation Y in Melaka

The growth of the internet and information technology has immensely contributed to online shopping popularity. Generation Y or also known as Gen Y is the age cohort that comprises most online shoppers of many developed and developing countries. Thus, this study aims to analyze Gen Y’s online purchas...

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Bibliographic Details

Main Authors:	Jumbri, Isma Addi, Roni, Noor Azura, Zainudin, Mohamad Zahir, Zaini, Muhammad Zaki
Format:	Article
Language:	en
Published:	Penerbit Universiti Teknikal Malaysia Melaka 2021
Online Access:	http://eprints.utem.edu.my/id/eprint/25918/3/6172-17744-1-PB.pdf http://eprints.utem.edu.my/id/eprint/25918/ https://journal.utem.edu.my/index.php/jhcd/article/view/6172/4216
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