Factors affecting online purchasing behaviour among generation Y in Melaka
The growth of the internet and information technology has immensely contributed to online shopping popularity. Generation Y or also known as Gen Y is the age cohort that comprises most online shoppers of many developed and developing countries. Thus, this study aims to analyze Gen Y’s online purchas...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Teknikal Malaysia Melaka
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/25918/3/6172-17744-1-PB.pdf http://eprints.utem.edu.my/id/eprint/25918/ https://journal.utem.edu.my/index.php/jhcd/article/view/6172/4216 |
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