Alipay entered Malaysia: A closer look at the new market entry strategy driven by Chinese tourists
Purpose: This study aims to investigate the entrance of Chinese-based Alipay’s mobile-payment (m-payment) technology into Malaysia. Malaysia allowed this entry of the first foreign m-payment company because it would allow Chinese tourists spending while they are visiting Malaysia. It will view this...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Emerald Group Holdings Ltd.
2020
|
| Online Access: | http://eprints.utem.edu.my/id/eprint/24918/2/10-1108_QRFM-06-2019-0069.PDF http://eprints.utem.edu.my/id/eprint/24918/ https://www.emerald.com/insight/content/doi/10.1108/QRFM-06-2019-0069/full/pdf?title=alipay-entered-malaysia-a-closer-look-at-the-new-market-entry-strategy-driven-by-chinese-tourists |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
http://eprints.utem.edu.my/id/eprint/24918/2/10-1108_QRFM-06-2019-0069.PDFhttp://eprints.utem.edu.my/id/eprint/24918/
https://www.emerald.com/insight/content/doi/10.1108/QRFM-06-2019-0069/full/pdf?title=alipay-entered-malaysia-a-closer-look-at-the-new-market-entry-strategy-driven-by-chinese-tourists