Green Customer Behavior: Mediation Model Of Green Purchase
This study aims to review the correlation of eco-label on customer behavior, which is green awareness, green trust, and green purchase intention. The study is conducted in Bandung City with a research experimental method to 100 customers of Supermarket Retail who know about a green product. The stud...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Hampstead Psychological Associates
2020
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| Online Access: | http://eprints.utem.edu.my/id/eprint/24526/2/SCOPUS%201.PDF http://eprints.utem.edu.my/id/eprint/24526/ https://www.psychosocial.com/article/PR201956/19619/ |
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