Hybrid Neural Network With K-Means For Forecasting Response Candidate In Direct Marketing

The larger Bank‘s electronic data customer provides difficulty a marketing campaign. An efficient marketing campaign is needed to promote a product and services. The predictive data mining techniques use to help a marketing analyst provide more value to their customers by the right offer because of...

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Bibliographic Details

Main Author:	Ramadhan, Rakhmat Sani
Format:	Thesis
Language:	en en
Published:	UTeM 2014
Subjects:	Q Science (General) QA76 Computer software
Online Access:	http://eprints.utem.edu.my/id/eprint/16255/1/Hybrid%20Neural%20Network%20With%20K-Means%20For%20Forecasting%20Response%20Candidate%20In%20Direct%20Marketing%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/16255/2/Hybrid%20Neural%20Network%20With%20K-Means%20For%20Forecasting%20Response%20Candidate%20In%20Direct%20Marketing.pdf http://eprints.utem.edu.my/id/eprint/16255/ http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000091008
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