Factors Influencing Customers Repurchase And Willingness To Pay More In Live Streaming Commerce The Moderating Effect Of Emotional Attachment
Since the advent of advanced Internet technology, live streaming has become a pivotal tool for brands and sellers to amplify sales and foster customer engagement. The competitive landscape of live streaming commerce has led to extensive research into factors influencing customer motivation, purch...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | en |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/62133/1/LI%20CHAO%20-%20TESIS24.pdf http://eprints.usm.my/62133/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|