Organization's perspective of managing B2C e-Commerce implementation: Lessons from fashion and apparel business in Malaysia

Organization's perspective of managing B2C e-Commerce implementation: Lessons from fashion and apparel business in Malaysia

This paper proposes an organization's perspective of the business-to-customer (B2C) e-Commerce system implementation framework in Malaysian fashion and apparel business. The framework was developed based upon two in-depth case studies which were conducted in two fashion and apparel business in...

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Bibliographic Details
Main Authors: Paris D.L., Bahari M., Iahad N.A., Hashim H., Ismail W.
Other Authors: Faculty of Science and Technology
Format: conference output::conference proceedings::conference paper
Language:English
en_US
Published: IEEE Computer Society 2024
Subjects:
Business-to-Customer (B2C)
E-Commerce
Implementation process
Kotter's model
Organization's perspective
Commerce
Information systems
Marketing
Metadata
Personnel training
Sales
Apparel business
Business to customers
Customer analysis
E-commerce systems
Employee training
Financial structures
Marketing strategy
Electronic commerce
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