Social Media Impact on Based Brand Equity of Private Higher Education Institutions: A Conceptual Framework

Social Media Impact on Based Brand Equity of Private Higher Education Institutions: A Conceptual Framework

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Bibliographic Details
Main Authors: Yuslina Binti Yusoff, Ramlan bin Mustapha, Mohd. Firdaus Naif bin Omran Zailuddin, Intan Fatimah Anwar
Format: journal::journal article
Language:en_US
Published: Clm Publishing Resources 2024
Subjects:
Brand equity, customer-based brand equity, brand, social media usage, marketing, PHEIs.
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