Extending The Conversation About Service Co-creation: Integration Of Principles Of Al-bay’

Extending The Conversation About Service Co-creation: Integration Of Principles Of Al-bay’

VOL. 30 NO. 2

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Bibliographic Details
Main Authors: Khairul Akmaliah Adham, Syadiyah Abdul Shukor, Adlin Masood, Khairunnisa Abd Samad, Nur Sa’adah Muhamad, Mohd Fuaad Said
Format: Article
Language:en_US
Published: IIUM Press 2024
Subjects:
Service co-creation, Al-bay', Service management, Service marketing, Information transparency
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