Process and Delivery of Media Relations in Malaysia

Media relations materials such as press release, notes-to-the-editor and invitations to the media have remained unrivalled tools in contemporary public relations. The use of such materials in marketing communication is relatively inexpensive, effective and has proven to be successful. In this resear...

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Bibliographic Details

Main Authors:	Mohd Yahya Mohamed Ariffin, Md Sidin Ahmad Ishak
Format:	Article
Language:	en
Published:	University of Malaya 2024
Subjects:	Public relation, media relation materials, mass media, journalism, writing organization information
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