Exploring The Motive Of Muslim Consumers' Intention Toward Goats' Milk Purchasing In Malaysia: A Focus Group Interview

This study aims to conceptualize the motive of Muslim consumers’ intention toward goat’s milk purchasing in Malaysia. Two focus group discussion sessions involving 10 existing Muslim consumers’ who are purchased goat’s milk were conducted. Preliminary findings from this qualitative study showed that...

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Bibliographic Details

Main Authors:	Aimi Fadzirul Kamarubahrin, Asmaddy Haris, Syadiyah Abdul Shukor, Jamal Abdul Nassir Shaari
Format:	journal::journal article
Language:	en_US
Published:	Faculty of Islamic Economics and Business, IAIN Salatiga 2024
Subjects:	goat’s milk; motives; intention; focus group discussion
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