Relationship Between Religiosity And Controversial Products And Offensive Nature Of Advertising Appeals

Relationship Between Religiosity And Controversial Products And Offensive Nature Of Advertising Appeals

Journal of Marketing Management, Vol. 2(2), June 2014

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Bibliographic Details
Main Authors: Mohammad Noorizzuddin Nooh, Syadiyah Abdul Shukor, Muhammad Ridhwan Ab. Aziz, Khairil Faizal Khairi, Mahdhir Abdullah
Format: Article
Language:en_US
Published: International Journal of Arts and Commerce 2024
Subjects:
Religiosity,
Offensive advertising,
Consumer Introduction
Online Access:http://aripd.org/journal/index/jmm/vol-2-no-2-june-2014-abstract-7-jmm#j_menu
http://jmm-net.com/journals/jmm/Vol_2_No_2_June_2014/7.pdf
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