Relationship Between Religiosity And Controversial Products And Offensive Nature Of Advertising Appeals

Journal of Marketing Management, Vol. 2(2), June 2014

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Bibliographic Details
Main Authors:	Mohammad Noorizzuddin Nooh, Syadiyah Abdul Shukor, Muhammad Ridhwan Ab. Aziz, Khairil Faizal Khairi, Mahdhir Abdullah
Format:	Article
Language:	en_US
Published:	International Journal of Arts and Commerce 2024
Subjects:	Religiosity, Offensive advertising, Consumer Introduction
Online Access:	http://aripd.org/journal/index/jmm/vol-2-no-2-june-2014-abstract-7-jmm#j_menu http://jmm-net.com/journals/jmm/Vol_2_No_2_June_2014/7.pdf
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