Enhancing brand trust through influencer marketing credibility, honesty and trustworthiness - A SOR theory application

Indexed Publication (Tier 3)

Saved in:
Bibliographic Details
Main Authors: Nor Irwani Abdul Rahman, Amalina Mursidi, Julinawati Suanda, Nurul Izyan Yasmin Mohd Rizal
Format: journal::journal article
Language:en_US
Published: Universiti Pendidikan Sultan Idris 2025
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!