Agile Interaction In Social Media And Brand Equity: A Moderator Effect Using Smart Pls

Agile Interaction In Social Media And Brand Equity: A Moderator Effect Using Smart Pls

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Bibliographic Details
Main Authors: Yuslina Yusoff, Intan Fatimah Anwar, Nur Haslina Ramli, Asma Shazwani Shar, Mariam Setapa, Mazlina Mamat
Format: journal::journal article
Language:en_US
Published: RSIS International 2025
Subjects:
Social media usage
customer engagement
agile interaction
brand equity
PHEIs
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