Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands
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| Main Authors: | , , , , |
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| Format: | journal::journal article |
| Language: | en_US |
| Published: |
Fakultas Ekonomika dan Bisnis Universitas
2024
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| Subjects: | |
| Online Access: | http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4569 |
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