Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands

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Bibliographic Details
Main Authors:	Nofrizal, Arizal N, Aznuriyandi, Nurhayani Lubis, Mohammad Tahir Zainuddin
Format:	journal::journal article
Language:	en_US
Published:	Fakultas Ekonomika dan Bisnis Universitas 2024
Subjects:	FOMO Status Social Hedonism Willingness to Pay Brand Love
Online Access:	http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4569
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