A Contribution of Uses and Gratification Theory towards the Brand Equity of Private Higher Education Institutions (PHEIs)

e-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022): “Future-Proofing for Business Excellence Through Islamic Banking, Accounting and Finance”/ Editors: Norhaziah Nawai, Khairil Faizal Khairi, Suhaila Abdul Hamid, Muhamad Azrin Nazri, Nur Ainna...

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Bibliographic Details

Main Authors:	Intan Fatimah Anwar, Siti Nurulhuda Nordin, Norasikin Salikin, Mahdhir Abdullah, Yuslina Yusoff
Format:	conference output::conference proceedings::conference paper
Language:	en_US
Published:	Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia 2024
Subjects:	Social media usaage; brand equaity; Uses and Gratification Theory; PHEIs
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