Halal Branding and the Consumer Response Among Non-Muslim Consumers

Halal Branding and the Consumer Response Among Non-Muslim Consumers

Non-Indexed Publication

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Bibliographic Details
Main Authors: Mohd Fauzi Harun, Mohd Yusof Zulkefli, Nor-Ezatul Hanani Mohamed Rosli
Format: journal::journal article
Language:en
Published: USIM Press 2024
Subjects:
Branding
Consumer Response
Halal
Planned Behaviour
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