The role of big data management to enhance business performance

Big data is a universal phenomenon nowadays. as large amount of data comes from various sources including personalized social media, organizational data, government records, business transaction and etc. To some extent, big data represents a paradigm shift in the ways we study and understand the wor...

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Bibliographic Details
Main Authors: Azlina Othman, Safawi Abdul Rahman
Format: Article
Language:en_US
Published: International Business Information Management Association, IBIMA 2024
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