The impact of TikTok social media influencers on consumer behavior: a systematic literature review
Research on TikTok social media influencers and consumer behavior has expanded rapidly in recent years. However, the existing literature remains fragmented, regionally concentrated, and theoretically inconsistent. Given TikTok’s growing influence in shaping consumer decision-making, this study condu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Redfame Publishing
2025
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/124915/1/124915.pdf http://psasir.upm.edu.my/id/eprint/124915/ https://redfame.com/journal/index.php/smc/article/view/7808 |
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