Practical research on the boundaries of MAYA design principles with ceramic products as the carrier

Both typicality and novelty shape aesthetic preference—typicality as conformity to a product’s prototype, and novelty as perceived difference and originality. While prior research has highlighted the tension and balance between these two factors, few studies have examined how product category struct...

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Bibliographic Details
Main Authors: Wu, Qi, Yahaya, Mohd Faiz bin, Tai, Lichen, Ren, Qianhui
Format: Article
Language:en
Published: Public Library of Science 2026
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/124863/1/124863.pdf
http://psasir.upm.edu.my/id/eprint/124863/
https://dx.plos.org/10.1371/journal.pone.0342855
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