Why employees go green? Unpacking roles of leadership and green motivation on pro-environmental behaviours in China's new energy vehicle sector

Drawing on self-determination theory and social cognitive theory, this mixed-methods study examines how green transformational leadership (GTL) influences dimensions of employee pro-environmental behavior (PEB)—namely, eco-initiatives, eco-helping, and eco-civic engagement—in China’s new energy vehi...

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Bibliographic Details

Main Authors:	Zhang, Yidi, Xia, Bo, Dong, Haihui, Pu, Ruihui (Allan), Anser, Muhammad Khalid
Format:	Article
Language:	en
Published:	Elsevier B.V. 2026
Subjects:	Business and International Management Economics and Econometrics Marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/124693/1/124693.htm http://psasir.upm.edu.my/id/eprint/124693/ https://linkinghub.elsevier.com/retrieve/pii/S2444569X26000922
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