From trust to action: influencer credibility and perceived green risk shape green purchase intentions on social media

As environmentally friendly products become increasingly visible worldwide, consumer adoption in developing markets remains uneven, particularly on social media. This study examines the psychological and informational factors that influence Chinese social media users’ intentions to purchase green pr...

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Bibliographic Details

Main Authors:	Zhou, Baiyu, Abdullah, Zulhamri, Hashim, Norliana, Qi, Meng, Cai, Yingying
Format:	Article
Language:	en
Published:	Redfame Publishing Inc. 2026
Subjects:	Communication Sociology and Political Science
Online Access:	http://psasir.upm.edu.my/id/eprint/124070/1/124070.pdf http://psasir.upm.edu.my/id/eprint/124070/ https://redfame.com/journal/index.php/smc/article/view/8424
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