Exploring drivers of customer loyalty in themed Korean cuisine: insights from the developing Korean restaurant industry in Makassar, Indonesia

Sensory experiences and digital communication increasingly shape how visitors perceive, evaluate, and revisit tourism and hospitality venues. In themed restaurants, visitor experiences are co-constructed through social media communication and multisensory in-store environments. This study examines t...

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Bibliographic Details

Main Authors:	Fadzila, Nurhayatul, Munir, Abdul Razak, Bukenya, James O., Akzar, Rida, Kamarulzaman, Nitty Hirawaty, Nishantha, Busige, Darma, Rahim
Format:	Article
Language:	en
Published:	Frontiers Media SA 2026
Subjects:	Communication Social Sciences (miscellaneous)
Online Access:	http://psasir.upm.edu.my/id/eprint/123590/1/123590.pdf http://psasir.upm.edu.my/id/eprint/123590/ https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1740448/full
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