Ethnic cultural representation in digital media: motivations of short video creators from minority groups
Based on the classic theory of communication, the uses and gratifications theory, this study takes the Naxi ethnic group of southwestern China as an example to explore the motivational mechanism of ethnic minority groups participating in short video creation. A combination of purposive sampling and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Redfame Publishing
2025
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/123544/1/123544.pdf http://psasir.upm.edu.my/id/eprint/123544/ https://redfame.com/journal/index.php/smc/article/view/7691 |
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