Factors driving generation Z’s media consumption of OTT platform utilising unified theory of acceptance and use of technology
Over-the-top (OTT) platforms, including iQiyi, Youku video, and Tencent Video, are changing how people consume media as a result of the internet’s explosive growth and expansion, which is having an unprecedented effect on the media industry. OTT platforms have brought fierce user competition to t...
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| Format: | Thesis |
| Language: | en |
| Published: |
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/123237/1/123237.pdf http://psasir.upm.edu.my/id/eprint/123237/ https://ethesis.upm.edu.my/id/eprint/18713 |
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