Mediating role of satisfaction in the relationship between motivational needs and Instagram continuance intention among students in selected universities in Malaysia
Instagram, one of the most prevalent social media platforms, has attracted significant attention, especially among university students. Scholars have shown particular interest in understanding the factors that influence Malaysian university students' continued use of social media platforms l...
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| Format: | Thesis |
| Language: | en |
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2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/123206/1/123206.pdf http://psasir.upm.edu.my/id/eprint/123206/ https://ethesis.upm.edu.my/id/eprint/18707 |
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