Analyzing marketing mix strategies and personal factors influencing BISI hybrid maize seed purchases: insights from agricultural development in Soppeng District, Indonesia

As a staple food and a key component of livestock feed, the growing demand for maize in Indonesia has spurred the expansion of hybrid maize cultivation. However, despite advancements in seed technology and government initiatives to boost maize production, farmers in rural areas continue to face obst...

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Bibliographic Details
Main Authors: Rustam, Sulfiana, Darma, Rahim, Jamil, Muhammad Hatta, Tenriawaru, A. Nixia, Fudjaja, Letty, Akzar, Rida, Nawi, Nolila Mohd, Bakheet Ali, Hamed Noralla
Format: Article
Language:en
Published: Multidisciplinary Digital Publishing Institute (MDPI) 2025
Online Access:http://psasir.upm.edu.my/id/eprint/122001/1/122001.pdf
http://psasir.upm.edu.my/id/eprint/122001/
https://www.mdpi.com/2071-1050/17/7/2800
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