AI adoption in accounting education: a UTAUT-based analysis of mediating and moderating mechanisms
This study investigates the adoption and usage of artificial intelligence (AI) technologies among Chinese undergraduate accounting students, focusing on the roles of Social Influence (SI), Behavioral Intention (BI), and Actual Usage (AU), while examining the mediating effect of BI and the moderating...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Duzce University, Faculty of Education
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/121055/1/121055.pdf http://psasir.upm.edu.my/id/eprint/121055/ https://www.ijopr.com/article/ai-adoption-in-accounting-education-a-utaut-based-analysis-of-mediating-and-moderating-mechanisms-15933 |
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