Exploring modalities of rhetorical moves in Malaysian travel brochures through multimodal analysis
Rhetorical moves refer to text segments employed to communicate a specific purpose effectively. Despite the extensive body of research on the significance of rhetorical moves as a crucial strategy in various genres, the phenomenon of visual shapes such as texts, images, colors, logos, icons, and inf...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Putra Malaysia
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120915/1/120915.pdf http://psasir.upm.edu.my/id/eprint/120915/ http://pertanika2.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-9139-2024 |
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