A place branding framework for tourism based on visual urban perception in Yinchuan City, Ningxia Hui Autonomous Region, China
This thesis investigates the development of tourism in the Ningxia Hui Autonomous Region of China, with a particular focus on its capital city, Yinchuan. It explores the specific relationships between city image, place branding, visual urban perception, and the ‘All-for-One Tourism’ policy in Chi...
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| Format: | Thesis |
| Language: | en |
| Published: |
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120870/1/120870.pdf http://psasir.upm.edu.my/id/eprint/120870/ http://ethesis.upm.edu.my/id/eprint/18527 |
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