Discrete emotions shape gender role attitudes: exploring the impact of gender-stereotyped Douyin urban romantic short dramas on Chinese youth

This research investigates how gender stereotypes in Douyin urban romance short dramas influence Chinese youth's gender role attitudes through discrete emotions. Drawing on cultivation theory and the feelings-as-information theory, the study employed a pretest-posttest control group experimenta...

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Bibliographic Details
Main Authors: Lou, Shijun, Adzharuddin, Nor Azura, Syed Zainudin, Sharifah Sofiah, Omar, Siti Zobidah
Format: Article
Language:en
Published: Redfame Publishing 2025
Online Access:http://psasir.upm.edu.my/id/eprint/120702/1/120702.pdf
http://psasir.upm.edu.my/id/eprint/120702/
https://redfame.com/journal/index.php/smc/article/view/7663
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