Examining the multidimensional impact on soft drink packaging preferences through the unified model of aesthetics
Consumer psychology has been proven to have an essential influence on aesthetic preferences. Previous research on aesthetics focused on long-lasting product categories and was conducted at a single level. However, aesthetics is multidimensional, which has been overlooked. Our research is based on th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Nature Research
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118389/1/118389.pdf http://psasir.upm.edu.my/id/eprint/118389/ https://www.nature.com/articles/s41598-025-87741-x?error=cookies_not_supported&code=ce9a98ec-e715-46c1-9b57-2fe956e5569a |
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