Understanding user attitude towards ai agents: the roles of perceived competence, trust in technology, and social influence
This study investigates the impact of perceived competence, trust in technology, and social influence on user attitude towards AI agents. Utilizing a quantitative research design, a sample of 434 participants was surveyed to analyze the relationships between these factors and their influence on atti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118064/1/118064.pdf http://psasir.upm.edu.my/id/eprint/118064/ https://hrmars.com/index.php/IJARBSS/article/view/24001/Understanding-User-Attitude-towards-AI-Agents-The-Roles-of-Perceived-Competence-Trust-in-Technology-and-Social-Influence |
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