Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley
The primary purpose of this study was to determine the correlation between attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley, Malaysia. Two hundred eleven adults participated in this study, and volunteers administered the p...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Malaysian Consumer and Family Economics Association (MACFEA)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117662/1/117662.pdf http://psasir.upm.edu.my/id/eprint/117662/ https://jpmjurnal.com/jpm/article/view/274 |
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