Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace
With the development of e-commerce, impulse buying behavior has transitioned from offline to online, presenting significant exploration value. This study aims to provide a compre- hensive knowledge map and in-depth analysis of research on impulsive purchase behavior, helping readers understand the l...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Springer
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117660/1/117660.pdf http://psasir.upm.edu.my/id/eprint/117660/ |
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