Exploring the interplay of topic discussion, follower engagement, and crows funding performance: a mediation analysis
The aim of this paper is to investigate the mediating effect of the number of project followers and project discussions on the success of reward-based crowdfunding. In Internet product crowdfunding, sponsors usually use social media, including the product crowdfunding platform itself and third-party...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Scientific Research Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117479/1/117479.pdf http://psasir.upm.edu.my/id/eprint/117479/ https://www.scirp.org/journal/paperinformation?paperid=132738 |
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