RACE: the role of anchor characteristics in e-commerce success
Live streaming technology has created a new career called e-commerce anchors in the ever-changing world of e-commerce. These anchors play an important role in promoting products and promoting e-commerce expertise. This paper examines the precise e-commerce anchor attributes that most successfully in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Collegium Basilea
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117475/1/117475.pdf http://psasir.upm.edu.my/id/eprint/117475/ https://nano-ntp.com/index.php/nano/article/view/1507 |
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