The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy
China, as one of the world’s leading markets, has witnessed substantial growth in electric vehicle (EV) adoption, fueled by environmental benefits and strong government incentives. However, despite this growth, the transition from traditional internal combustion engine vehicles to EVs has been relat...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Malque Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117428/1/117428.pdf http://psasir.upm.edu.my/id/eprint/117428/ https://malque.pub/ojs/index.php/msj/article/view/5293 |
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