The impact of Hallyu globalization on attitudes and behavior of Malaysians
This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
UiTM
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116798/1/116798.pdf http://psasir.upm.edu.my/id/eprint/116798/ |
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