Design complexity: assessing cross-modal correspondence between complex food images and the desire to eat
Customers' visualization influences their choice of foods based on the appearance and presentation of food images in marketing communication. Despite the momentous role of complex food images in gaining consumers' attention, the propositions of complex food image effects are rare in sensor...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Instituto Superior de Entre Douro e Vouga
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/116624/1/116624.pdf http://psasir.upm.edu.my/id/eprint/116624/ http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/775 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|