Within the lens of “keep”: the convergence of consumer context and brand development in Chinese fitness apps
The mobile internet's business strategies offer a new approach to traditional health communication's self-renewal. In China, where offline medical resources are scarce, leading sports applications (Apps) provide users with the ability to seek health solutions at any time, thereby helping t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116491/1/116491.pdf http://psasir.upm.edu.my/id/eprint/116491/ https://hrmars.com/index.php/IJARBSS/article/view/20004/Within-the-Lens-of-Keep-The-Convergence-of-Consumer-Context-and-Brand-Development-in-Chinese-Fitness-Apps |
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