How do I deal with complex social commerce landscape? understanding continuance intention using approach and avoidance motivations model
Purpose: In the vibrant world of social commerce (SC), where information flows freely, interactions thrive and online purchases abound, there is an escalating challenge. Users are uninstalling and disengaging due to approach and avoidance stimuli, a trend mirroring the approach-avoidance motivation...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Emerald Publishing
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/115487/1/115487.pdf http://psasir.upm.edu.my/id/eprint/115487/ https://www.emerald.com/insight/content/doi/10.1108/ajim-10-2023-0421/full/html |
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